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After a momentous week in political history

After a momentous week in political history resulting in the most impressive wearer of the combover hairstyle securing himself a new home in the White House, another famous lothario, Russell Brand, announced his intentions for his newly born daughter.  It seems that men with extravagant hairstyles are making their mark!

Little Mabel Brand is, we are told, to be raised “gender neutral” whatever that is!  Maybe the rise and rise of such popular new lifestyle philosophies is part of the reason why so many Americans decided enough was enough of the trendy liberal left political elite?

However, back to little Mabel and her projected future of gender confusion!  Gender  neutrality,  is allegedly defined as follows:  policy, language and other social institutions that avoid distinguishing roles according to people’s sex or gender in order to prevent discrimination and stereotyping.  Phew!

So, we have earnest parents working terribly hard to avoid putting their gender neutral male or female bambinos in the pink or blue box.  They can now, be free to achieve their full potential and fly the dizzy heights of the success that surely is within reach of their chubby little red, green, yellow (but for God’s sake, not pink or blue) fingertips.

Now, my argument is that whilst going to great lengths to avoid the stereotype, the parents end up creating a new stereotype.  Let’s face it, we all know a couple which fit the bill.  Those that try to persuade their manly little chap who loves playing with dumper trucks to try to get in touch with his feminine side and be a Kim Kardashian of the future by heading for the killer heels in the dressing up box.  But they’re knackered with the sheer effort of it all, poor things.

It’s tough enough raising children these days but surely there is an anomaly to being gender neutral?  Aren’t you, in the pursuit of allowing your child not to be restrained by gender, putting them into the gender neutral box itself, and thereby creating a new stereotype?  Surely you are imposing your own beliefs so strongly on your child that in effect, you are challenging the very identity of your child?

This is heavy stuff, that’s for sure and whilst I’m sure there are some earnest values behind this movement, I’m yet to be convinced as to the virtues of raising children to be gender neutral.  I fear it will end in colourless tears.

One thing’s for sure, Mr Trump will probably outlaw the concept in the USA if his campaign rhetoric is anything to go by!

Written by: Louise Black – Nov 2016

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Does pink stink for you and your princess?

I’m sure that you, as a paid up member of the new, emboldened 21st century woman consider yourself to be a feminist of the truly noble kind. The type of one that encourages equality for all, regardless of gender. In fact, you’re so advanced that maybe, just possibly, your beloved “princess” will absolutely and categorically never ever be dressed in pink.

After all, pink does indeed stink in that it labels the child. Little girls dressed in pink don’t thump or bite or kick. They play nicely with their friends. They like dolls and Wendy houses and Little Tikes kitchens. They cry if a little boy, dressed in blue, of course, is too rough as he kicks his football in her direction, or snatches her teddy bear aggressively from her gentle, caressing arms.

Pink is indicative of sugar and spice and all things nice. Whilst blue is most definitely, slugs and snails and puppy dog tails.

Indeed, there are some who suggest that girls who are deliberately moulded into the little princess are less likely to reach their full academic professional potential. For those little ones who spend their days organising their dolls are unlikely to become the leading engineers, scientists or mathematicians of the future.

And we, as liberated 21st century women know without hesitation that all stereotypes should be discarded with haste. We are sick of being the underdog, the inferior, the home-maker ( previously known as house-wife), and demand to be valued on the basis of our identity, our personality, our skills and our potential.

In fact, there are several mothers out there who are now deliberately determined to remove the colour pink from their little girl’s wardrobe in the pursuit of gender equality. They are determined to ensure that no dress or doll will cross the threshold or enter the child’s rapidly developing vocabulary. Their little girl WILL play with cars, she WILL wear trousers and they WILL (probably) be blue.

Fast forward a few years and I’m sure that most of us can appreciate a man who can carry off a pink shirt. We usually commend him for being in touch with his feminine side. And when we are adult, or even reach adolescence, nobody really cares about whether wearing pink or blue is a sign of gender equality.

So, what do you do if your little girl likes wearing pink or your little boy REFUSES to wear pink? Surely, if you are a principled gender equality pioneer this is going to be a challenging situation to find yourself in?

Well we at Coccolino like to think that our wonderful, fascinating children should wear exactly what suits them regardless of colour. Because trying too hard NOT to fit into a stereotype is just as bad as plonking girls and boys into pink and blue in the first place.

We have a range of colours and styles that changes with the seasons and that is sourced from Europe, Scandinavia and beyond. We particularly like to cater for special occasions. But finally, and most importantly, you will be able to choose whatever you want for your little one and we will assist you every step of the way.

Written by: Louise Black – Sept 2016

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Now stocking Kidiwi homemade clothing

Kidiwi3Kidiwi is the story of a girl and her mother. One likes to draw, the other sewing. The girl began her studies in fine arts and also introduced him to the embroidery. Mom, she worked in the fashion world for over 20 years.
In 2008, both decided to create the brand Kidiwi. Brand high-end access that dresses the children of 0m to 12 years with chic rooms and quality, because being elegant, not only for adults!
Kidiwi blithely combines a mixture of timeless style with a modern twist. Each garment is enhanced with refined details. Cols revisited or flower applications, handmade embroidery and smocking, for keys or unrestrained, fine materials give this luxurious and exclusive dimension to the product.
These are outfits that was fun to offer to his children, his grandchildren; for every day or for special occasions, a baptism, a wedding, family celebrations, Christmas ... and we surely will long treasure, for the beauty of the garment, the next generation, or just remember ...
then, (which) said yes?
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No Wedding, or special event is complete

No wedding, or special event is complete without beautiful baby and children’s wear from Coccolino.

This stand out Norfolk shop is your go to destination for beautifully made designer children’s wear, whether its for a bridesmaid, page boy or a young wedding guest. Our beautifully appointed shop in the city centre with thousands of clothes and products for all ages. Clothes are sourced from the UK, Sweden, France and Denmark and include labels such as Petit Bateau, Sarah Louise and Emile et Rose.

Come in and see us, our love of children’s fashion knows no bounds.